Kids Market Consulting Case Solution
This Case is aboutÂ GENERATIONAL ISSUES, GROWTH STRATEGY, MARKET RESEARCH, STRATEGIC PLANNING
PUBLICATION DATE: October 14, 2004 PRODUCT #: 904M65-PDF-ENG
The founder of company in question, which is a market research company that targets kids, tweens, and teenâ€™s segment, faces increasing competition and slowing sales and is investigating the future strategic direction of the company. In particular, she determine how aggressively to pursue growth and must invent the best strategy for shielding the niche market.Â Additionally, Kids Market Consulting is part of her business associate’s group of advertising companies. Any changes the creator picks has to honor this relationship, limiting her choices. The overarching corporate goal for the business would be to defend the marketplace from bigger companies that need to raise their share of the market research sector.