Kiai Marketing Group is an advertising company start-up companies providing innovative marketing solutions for London, Ontario. First company in the company aims to reach demographic of post-secondary students in setting advertising a business laptop with a “skin” laptop. The owner needs a comprehensive strategic marketing plan to ensure your first customer. The owner must decide which customers to target, how to reach the student market, which charge their customers and to pay the team of students from the laptop skin.
by
Elizabeth M. A. Grasby,
Eric Janssen
Source: Ivey Publishing
12 pages.
Date Posted: November 30, 2010. Prod #: 910A25-PDF-ENG
Case Solution Kiai Marketing Group
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