Keyssa: Unraveling the Laws of Physics Case Solution
This Case is about INTELLECTUAL PROPERTY, INTERNATIONAL BUSINESS, JOINT VENTURES, MARKET RESEARCH, MOBILE
PUBLICATION DATE: August 30, 2016
“Keyssa: Deciphering the Laws of Physics” checks out the obstacles associated with increasing a start-up about a brand name brand-new innovation. Established in 2009, Keyssa transformed the physical adapter, a necessary part in every processing and also mobile gadget around the world. Utilizing an unique innovation termed Kiss Connectivity, Keyssa allowed contactless, cordless, protected, immediate information streams within and in between gadgets, while releasing item designers through the restrictions of delicate however large metal adapters. Particular challenges dealt with consist of: changing a presenting CEO; raising loan in a difficult fundraising environment; lining up on the business’s go-to-market method; identifying the best method with respect to market requirements; and examining chances outdoors of Keyssa’s core computing and also mobile markets. To Almgren and also the Keyssa group, there was actually little question about the limitless chances for Keyssa’s innovative innovation.
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