This Case is about COMPETITIVE STRATEGY

PUBLICATION DATE: December 16, 2015 PRODUCT #: IN1133-PDF-ENG

The case scenario illustrates how Justin Trudeau came from an apparently desperate third position (in the party ranks) to win a sensational bulk and become Canada’s 23rd prime minister. Trudeau’s triumph is analysed through a Blue Ocean lens, revealing how his effort broke with the standard rules of participation by reaching out to non-voters, and growing readiness-to-vote while lowering the price-of-voter acquisition.

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