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Joysun at the Crossroads Case Solution & Answer

Joysun was established as a state-owned company in the Waigaoqiao Free Trade Zone in Shanghai, China, in 1995. Thanks to the effective management of its CEO and the monopolistic nature of the import and export of the Chinese industry in the mid 1990s, the company had grown rapidly in the store five employees in childhood a major player in the field of logistics the end of 2012. However, the journey was rocky Joysun due to the deep and rapid transformation of the Chinese economy during the 17 years existence of the company. In late 2012, the company has several projects underway to consolidate its market position. However, the management team felt that he should take other initiatives to support leadership Joysun time. More specifically, the CEO asked whether Joysun must enter the segment of the logistics industry in the cold chain. Considering the country and in the field of industry backdrop, what was the strategic importance and operational feasibility of Joysun enter this new segment?
by
William Wei,
Ali Taleb,
Kaijin Nie
Source: Ivey Publishing
10 pages.
Release: June 14, 2013. Prod #: W13237-PDF-ENG
Joysun solution to case routes crossed

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