Trace the history of organic agriculture preindustrial roots to the present day, and examines the growth of Whole Foods Market in the broader context of growing organic industry. It also examines the role of John Mackey as founder and head of the largest retail chain of natural food in the world.
Nancy F. Koehn
Source: Harvard Business School
Date Posted: April 18, 2007. Prod #: 807111-PDF-ENG
John Mackey and Whole Foods Market Case Solution