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JH Mens Apparel: Building a Brand in China Case Solution & Answer

President JH apparel for men, men’s clothing company in China, studying options for your business in the light of the price war initiated by competitors copying models sweater your business and selling sweaters at a lower price. Several of its largest customers have requested a price reduction to match the prices offered by competitors. Facing this fierce competition, the President realizes that the many options available for your business to boil a fundamental strategic choice between competing based on cost leadership or brand line of differentiated products. He has to make a decision and begin setting? Practice the strategy quickly.
by
MU Fengli,
Chen Xi,
Michael Sartor
Source: Ivey Publishing
14 pages.
Release: July 11, 2013. Prod #: W13301-PDF-ENG
Clothing JH: Building a brand in solving the cases of China

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