This case is aboutÂ ENTREPRENEURSHIP
PUBLICATION DATE: July 11, 2013 PRODUCT #: W13301-HCB-ENG
The president JH Men’s Clothing, a men’s attire company in China, is contemplating the choices available to his commerce in light of the price war initiated by his opponents that are reproducing his institution’s jumper designs and selling the jumpers at a lower price point.
Quite a lot of his largest customers have demanded a price reduction to match the prices being provided by these adversaries. In the face of such intense competition, the president understands the multiple choices available to his business boil down to a fundamental strategic choice between competing on the grounds of cost leadership or of a differentiated, branded product line. Begin executing the strategy quickly and he must make a determination.