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Jess Smith and the Design Firm Case Solution & Answer

Jess Smith, recently hired director for the division of a small house in Manhattan publishing contract magazines, faces a dilemma when a customer wants his company to produce images that go against Smith’s personal beliefs. Inherited a project that offers images of a heavy metal band that presented with images of satanic / anti-Christian devil worship. A Christian Smith believes these blasphemous and also believed to promote behavior that is detrimental to both society and is not consistent with the mission of his company images. As the deadline approaches faster publishing projects, Smith must decide what to do.
by
Andrew C Wicks
Jonathan Neeley,
Jenny Mead
Source: Darden School of Business
2 pages.
Release: June 15, 2010. Prod #: UV5279-PDF-ENG
Solving cases Jess Smith and Designs Firm

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