Jeanne Lewis at Staples, Inc. (A) Case Solution & Answer

This case is about  COMMUNICATION, COMPETITIVE STRATEGY, GENDER

LEADERSHIP & MANAGING PEOPLE

Jeanne Lewis at Staples, Inc. (A) Case Solution

Jeanne was promoted to a senior vice president of marketing. She’s to work for fifteen months alongside her forerunner, a heritage in the organization, “learning the ropes” before he moves on. This case is set nine months after she begins working with the advertising department.
Post-amalgamation, Lewis must determine how the advertising department can most effectively and efficiently help the firm keep its competitive edge in an increasingly competitive and sophisticated market. Looks at the challenges a middle manager confronts “taking hold” as well as determining change in such a casemanaging change in a revitalization scenario in which a more evolutionary strategy is suitable.

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