This Case is about BUSINESS MODELS
PUBLICATION DATE: October 03, 2011 PRODUCT #: 312709-VID-ENG
TopCoder’s crowdsourcing-established business model, in which software is developed through internet tournaments, is presented. The case accentuate’s TopCoder has developed a distinctive two sided innovation platform who compete to write applications modules for its over 40 clients, programmers invention platform comprising an international community of over 225,000. Supplies details of a unique invention platform where sophisticated applications is developed through on-going contests that are on-line. By summarizing the development of the company, the challenges of creating a community and refining a net-based contest platform are illustrated. Perspectives and experiences from customers help and TopCoder community members reveal what it means to work from within or in cooperation with an online community. In the event, using its own possible worthiness as a corporate problem solving mechanics and distributed innovation is discussed. Problems related to growth, profitability and TopCoder’s scalability are also investigated.