Jabwood, a trading company of wood with four branches in Lebanon family ownership Jabado plans international expansion into new markets – especially Saudi Arabia and China – to offset the decline in revenues. This case study examines the macroeconomic environment in Lebanon, China and Saudi Arabia, as well as the timber industry in these countries. The characteristics of a successful international expansion are taken into account. In addition to identifying the criteria of attractiveness for each country, the case requires a decision on a strategy of entering the market to ensure a successful expansion of the company. Given the risks and the advantages and disadvantages of each country must decide whether Jabwood develop in two or two and a mode of market entry, should take to increase your chances of success.
by
Marina Apaydin,
Rami Jabado,
Hiba Obeid
Balsam Danhash
Source: Ivey Publishing
17 pages.
Date Posted: November 21, 2012. Prod #: W12320-PDF-ENG
International Jabwood: The Risky Business of the expansion of the solution of the case-East
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