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ITC Hotels: Designing Responsible Luxury Case Solution & Answer

ITC Hotel Division? Successfully implemented several pilot sustainable development structure and process-oriented, taking advantage of its dominant position among the luxury hotels in India, financial strength and commitment of the group to global sustainability. These restructuring efforts resulted in eight design luxury hotels ITC be awarded LEED (Leadership in Energy and Environmental Design) Platinum ratings, making green ITC Hotel chain of luxury hotels in the series’ in the world. The case provides an overview of the process adopted for ITC Hotels Luxury Design responsible. It also describes the various challenges and problems that contributed to the decision by management to modernize eight existing properties and launch ITC Gardenia accordance with the guidelines of LEED Platinum rating to achieve. The case is in the context of a meeting Nakul Anand, Executive Director, ITC Limited, and its management team discussed the possibility of upgrading existing eight hotels luxury configuration LEED Platinum ITC notation. To make the greenest hotels ITC gVirt_NP_NN_NNPS __ <__ luxury hotel chain in the world, know that not only have to design their properties along the future guidelines to achieve LEED Platinum rating, but also reshape the structural design, systems and processes to other hotels in the luxury brand in India. Since the 1980s, the ITC hotels adapted their offer of services and products around environmental problems such as water recycling, energy conservation and waste management. However, these efforts should be substantially reduced to meet LEED standards. This scaling involved substantial costs, operational review and redesign of the organizational culture. Faced with these challenges, Anand and his team are faced with the question: Should we or should not renovate existing buildings? by Tonya Boone, Nalin Kant Srivastava, Narain Arohini Source: Indian School of Business 17 pages. Release Date: June 30, 2013. Prod #: ISB016-PDF-ENG ITC Hotels: Luxury Box Solution Design Manager

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