iPod vs. Cell Phone: Mobile Music Revolution Case Solution

In 2006, an emerging market for music enabled mobile phones has been trying to challenge the dominance of Apple in the digital music industry. With its range of iPod and portable digital music from their iTunes Music Store, Apple controls more than half of the market for both hardware music player and online music sales. But the ability to evolve to merge these devices with mobile phones and provide music for mobile phones (via streaming, side-loading content from a PC or wireless air discharge), created a market opportunity potentially changing players in various industries. Examine the major players, including Apple, wireless service large companies such as Cingular, Sprint Nextel and Verizon Wireless, technology and service providers, such as RealNetworks and Microsoft, and mobile virtual network operators like Virgin Mobile. It covers the origins of the mobile music industry, projections about its potential size, its technological building blocks (eg, file formats, systems digital rights management, wireless infrastructure, and the capacity of the terminal) and the main dynamic – music distribution method, price, integration mobile PC – that characterize business models mobile music.
by
Michael Slind,
David B. Yoffie,
Travis D. Merrill
Source: Harvard Business School
29 pages.
Publication Date: August 2, 2006. Prod #: 707419-PDF-ENG
iPod vs. Cell Phone: A Mobile Music Revolution? Case Solution

iPod vs. Cell Phone: Mobile Music Revolution Case Solution
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