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Intuit QuickBooks: From Product to Platform Case Solution & Answer

This case focuses on the challenges and opportunities facing the retained applicant organizations attempt to transform a large part of its activities in a manner traditionally product-centric to an operational platform based on network effects to create a sustainable competitive advantage. Strategic issues include the extent to which the organization must invest in the platform initiatives, the appropriate distribution of resources among the different offers and product platforms, and the most beneficial model for each candidate Initiatives multi-sided platform business.
by
Andrei Hagiu,
Elizabeth J. Altman
Source: Harvard Business School
22 pages.
Release Date: October 16, 2013. Prod #: 714433-PDF-ENG
Intuit QuickBooks: From Product to Platform solution case

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