In late 2008, a team of Intuit office in Bangalore, India is evaluating the possibility of launching a new company to use SMS to provide information on crop prices to farmers if India.The describes the structure Indian agriculture and the problems faced by farmers, who are often exploited by intermediaries who have entered into agreements with private wholesale buyers obtuse. After five weeks of research, the team concludes that the opportunity should be explored further. The question is, what should they do?
by
Thomas R. Eisenmann,
Tanya Bijlani
Source: Harvard Business School
16 pages.
Release: Aug 25, 2012. Prod #: 813062-PDF-ENG
Intuit Inc.: Draft study solutions Agrinova
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