This Case is about SUPPLY CHAIN
PUBLICATION DATE: February 17, 2010 PRODUCT #: 910418-HCB-ENG
The world’s leading Thai agribusiness corporation and biggest agribusiness financier in China, CP Group, is dealing with another crossroads in China as the nation begins to go through rural reforms. The concerns at hand for Chairman Dhanin Chearavanont is how CP can stabilize its location as a vital financier in China’s blossoming farming market with its unstated commitment to likewise offer assistance and proficiency in food security, innovation, along with tasks for rural farmers while still contending versus the growing cadre of domestic and international business competing to get hold of share from its operations in China. Was rural reform going to prevent or assist CP’s position in China and was CP doing all it could to benefit from these modifications?