Interior JV: Teething Problems of a Manufacturing Operation in China Case Solution

In 2006, the Group of European automotive interior and based on China Textile established Interior JV, a joint venture in China to produce seat covers manufacturing in China manufacturers. After a slow start, the joint venture started getting orders and headed towards an equilibrium point. But still facing teething problems, especially in times of product development, internal quality and timely delivery. Although JV Interior has adopted many methods that have been used by the European Society for Maternal, operating outside of an emerging market environment continues to pose challenges to the joint venture. Now Interior JV must address these problems in order to stay on top of the game.
by
Neale O’Connor,
Thanks Loo
Source: University of Hong Kong
6 pages.
Release Date: December 6, 2011. Prod #: HKU968-PDF-ENG
Interior JV: initial problems of a manufacturing operation in solving the case of China

Interior JV: Teething Problems of a Manufacturing Operation in China Case Solution
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