This Case is about ASSESSING PERFORMANCE
PUBLICATION DATE: December 06, 2011 PRODUCT #: HKU968-HCB-ENG
In the year 2006, China and European automotive supplier Interior Group -based China Textile created a joint venture in China, Interior JV to make seat covers for automakers manufacturing in China. Succeeding a slow start, the joint venture was going towards a breakeven point and started to procure orders. However, it was confronted with teething troubles, particularly in product development time, internal quality and on time delivery. Though many procedures which were used by its own European mom firm had been embraced by Interior JV, operating in the foreign surroundings of an emergent marketplace continued to present challenges for the joint venture. Now these issues must be addressed by Interior JV to be able to keep in addition to the match.