This Case is aboutÂ COMPETITIVE STRATEGY, INNOVATION, IT, MARKETING, MOBILE
PUBLICATION DATE: May 06, 2015 PRODUCT #: SM236-PDF-ENG
“Intel’s Mobile Strategy in 2015 and beyond” analyzes the businessâ€™s 2014 – 2015 strategy to become a more significant cellular player. In early 2015, the semiconductor giant had just lately developed a real presence in the tablet PC market, and had almost no presence in the Smartphone market. As the laptop marketplace had been decreasing due to cannibalization from tablet computers getting into the cellular marketplace was strategically crucial for Intel.
Tablet computers and most cell phones ran on a competitive structure licensed and designed by ARM Holdings, and Intel opponents Media Tek, Apple, Samsung and Qualcomm made most of the chips for cellular devices. Intel’s attempts to develop market share comprised compensating its making customers for the expense of using Intel’s processors that were more expensive.
Its aim was to provide processors for 40 million tablet computers by the end of 2014 (which it surpassed). Intel was also participating in investment strategies and new partnerships in China to sell Intel-branded processors for the low end of the tablet PC market. Intel had almost no time to set up a presence that is important in the cellular marketplace, as well as the question was whether executing these new strategies would be sufficient.