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Intelligent SA Case Solution & Answer

IMD-3-1912 © 2007
Stuart; Read, Jäger; Anne-Valérie, Ohlsson, François

It specialized in offering business with complementary options to their existing preparation and client relationship management software application. From the start; Intelligent was able to offer options to blue chip business; consisting of Philips; Toshiba; Sara Lee and Unilever.

3 alternatives were possible: 1) Find a bigger business to partner (most likely be obtained by) and grow with; 2) Grow naturally; 3) Raise institutional cash to end up being a bigger independent gamer; possibly getting other little gamers in the area to get emergency. Knowing goals: Look at how start-ups pick development techniques. Evaluate the very best development chance depending upon business size; area; market and goals.

Subjects: Growth; Strategy; Start-up; ERP; Supply chain; VMI
Settings: Software (supply chain software); Sweden; Switzerland; Small (start-up); 2007

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