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Inside Coca-Cola: The Evolution of an Iconic Brand Case Solution & Answer

A great interview, former CEO and president of The Coca-Cola Company, Neville Isdell talks about his decision to take the role of CEO after he had retired from business the challenges of working with a world famous brand, and how Africa is the last frontier for enterprises. In a box in the interview, the vice president of Coca-Cola Innovation, David Butler, describes the wide range of global initiatives of Coca-Cola put in? Dedicated to making the vision of Isdell’s “connected capitalism” a reality.
by
Neville Isdell,
Karen Christensen,
David Butler
Source: Rotman School of Management
5 pages.
Publication Date: August 1, 2013. Prod #: ROT211-PDF-ENG
Inside Coca-Cola: The evolution of an iconic brand case solution

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