Trace the evolution of the Nespresso system in a 100% owned subsidiary deliberately placed outside the main organizational structure of Nestlé. Highlights the achievements and challenges of the team in creating a new segment in the small niche market of coffee mature age and growth prospects of the company from 150 million to 1 billion Swiss francs in the next decade. A radical change in most lines of business Nestlé aims for mass market, the story of Nespresso offers challenging courses on innovation in large companies, very structured.
by
Kamran Kashani,
Joyce Miller
Source: IMD
24 pages.
Publication Date: January 1, 2000. Prod #: IMD046-PDF-ENG
Innovation and Renovation: The Nespresso solution history
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