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Innovation at 3M Corp. (A) Case Solution & Answer

Describes how 3M Corp. introduces and teaches an innovative new method called the primary user research to understand the future needs of customers and the market. A team from the Division of Surgical Markets 3M methodology of primary user in the field of surgical infection control applies and discover not only new product concepts, but also a very promising new business strategy. It focuses on: (1) the approach to management of innovation and understanding of market needs 3M, (2) a detailed description of the method of the primary user and the potential applied to the medical business, and (3) problems managing the introduction of new methods in a successful organization.
by
Stefan Thomke,
Ashok Nimgade
Source: HBS Premier Case Collection
23 pages.
Release: Aug 28, 1998. Prod #: 699012-PDF-ENG
The innovation of 3M Corp. (A) Case Solution

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