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Infoterra GmbH Case Solution & Answer

This Case is about MARKETING

PUBLICATION DATE: May 31, 2011 PRODUCT #: UV5754-PDF-ENG

After introducing a fresh radar satellite, the satellite information subsidiary company of a big aerospace company is forced to raise sales by EUR250 million over the lifespan – seven years of the satellite.

Aware of an explosion of military and commercial radar information programs, the advertising manager of the company considers an entirely new sales and marketing strategy.

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