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Infibeam Internet Retailing Case Solution & Answer

This case focuses on Infibeam, a new small business e-commerce in India, as an illustration of innovative B2B contractual arrangements that have enabled him to acquire a large base of customers at a very low cost. However, we must now develop innovative strategies for marketing communication, the value proposition for the customer and a new rural e-commerce software platform to achieve its growth forecasts and raise the capital needed for a new project in collaboration with government state. retail Internet is growing rapidly in India, but has challenges: the cost of customer acquisition is high, the cost per person is smaller, and customers are spread throughout the country, far often supply centers 2000 km.
by
Piyush Kumar Shinha,
Barbara L. Marcolin,
Varsha Verma,
Nupur Gupta
Source: Ivey Publishing
19 pages.
Date Posted: March 14, 2013. Prod #: W12529-PDF-ENG
Infibeam Internet Solution Business Case

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