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Indigo Books & Music Inc.: Optimizing Its Loyalty Program Case Solution & Answer

This case allows discussion about loyalty programs. How should iRewards a customer loyalty program, check out the new features promised by the new Indigo management (CRM) customer relationship. Hopefully adjustments in the price structure or discounts for appropriate members? Ultimately, how could Indigo ensure that its iRewards program was significant for both customers and contributed to sales growth? IRewards based program was an annual membership giving discounts to members on the books. Members were given a membership card with a specific number that refers to your account, an annual fee was the cost of the program to the client.
by
Kyle Murray,
Ken Mark
Source: Ivey Publishing
9 pages.
Date Posted: February 26, 2007. Prod #: 907A05-PDF-ENG
Indigo Books & Music Inc.: Loyalty Program optimization solution case

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