Cricket is an obsession in India, the country that is the most important in the world of cricket economic strength. In 2007, the high level of cricket is mainly played by national teams. National Championships have been ordered by the national federations, national actors, including Best also played for the national team. In September 2007, the Board of Control for Cricket in India (BCCI) announced that formed the Indian Premier League (IPL). Consist of franchises installed in cities, and to play their first season from mid-April 2008. The six-week season is 59 games, including a playoff to determine the overall champion. Teams would best international players. Much has been necessary. Eight team franchises were auctioned in January 2008, totaling $ 718 million. TV rights for the last ten years were sold for $ 1 billion. Top 75 international players were selected by the team in an auction in which provided more than 45 million. This is the salary structure of the cricket world upside down, with more players get in six weeks than they could wait a year or more of their national governing bodies. The league has taken another passion of India Bollywood to increase the entertainment value of games. The league and teams face many challenges, which are discussed in the case. The first season of the league has captivated India, and much of the rest of the cricket world, and was a great success. After its first year, the IPL has taken up the challenge of maintaining the momentum forward and build on the success of its inaugural season. Both international and national cricket body reflects covering how to adapt to the changes caused by the success of the IPL. Finally, the economic recession and major terrorist attacks in India (November 20008) and Pakistan (March 2009) threatened the ability of the league to conduct its second season, which begins in mid-April 2009.
by
George Foster,
David W. Hoyt
Source: Stanford Graduate School of Business
33 pages.
Date Posted: March 24, 2009. Prod #: SPM38-PDF-ENG
Indian Premier League: Bollywood and Entrepreneurship Case Sport transform a solution
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