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IKEInvades America Case Solution & Answer

In 2002, the IKEA Group is a leading furniture company in the world with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which were extremely popular despite its self-service requirements. The company objective is to have 50 stores in operation in the United States in 2013. Explore the various options for managing this growth strategy.
by
Youngme Moon
Source: HBS Premier Case Collection
13 pages.
Date Posted: April 27, 2004. Prod #: 504094-PDF-ENG
If America invades IKEA Solution

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