Applications, including collaborative projects, micro-blogs/blogs, content communities, social networking sites and virtual worlds, social media has become part of the standard repertoire of communication for many businesses. Today, with the creation of increasingly powerful mobile devices, many social media applications have made mobile and new entrants are constantly emerging. The purpose of this article is to reflect this change, and an introduction to the general topic of mobile marketing and mobile social media. Here we define the mobile social media we are, what is not and how it differs from other mobile marketing applications. In addition, we discuss how companies can use social media to research mobile marketing, communication, sales promotion programs / discounts, and development / relationship of loyalty. We present four tips for using mobile social media, what we call the “Four I” mobile social media. Finally, we conclude by offering some thoughts on the future development of this exciting new application.
by
Andreas M. Kaplan
Source: Business Horizons
11 pages.
Date Posted: March 15, 2012. Prod #: BH466-PDF-ENG
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