IBM India has experimented with social media applications to expand your marketing mix. A campaign media called Digital Influence was released to gain market share for the company’s software products, the influence of the wave and develop technical evangelists. In one year, the share of voice and reach the five software brands of the company have increased significantly. However, the marketing and communications director of the company was reluctant to declare victory. The model is sustainable? What challenges would face in the company? PART implementation process? Operations Plan will continue to help save space in the market for the company and to create technical evangelists?
by
Asha Kaul,
Varun Thappa
Source: Ivey Publishing
17 pages.
Date Posted: April 12, 2013. Prod #: W13109-PDF-ENG
Solution Digital Influence if the IBM program
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