This Case is aboutÂ COMPETITIVE STRATEGY
PUBLICATION DATE: January 01, 2016 PRODUCT #: MH0036-PDF-ENG
IBM follows its history to its founding as Tabulating Machine Company in 1896. IBM has experienced and endured multiple leading technology changes including the debut of cloud computing the personal computer and increase in cellular technology. Sometimes, IBM has been slow to react, and following the disruption of its own mainframe computer business by personal computers, the organization experienced the biggest single-year loss ($8.1 billion) in U.S. history. Following this loss, IBM went and reorganized into complementary areas of service, applications, and hardware. Under present CEO Virginia Rometty, IBM is yet as it experiences increased rivalry with moves into new places that are tactical. At exactly the same time, IBM sales are decreasing in places that are existing. CEO Rometty is confronting a 12 successive quarters with falling sales and a falling stock price. Questions appear whether continuing the strategy of IBM will supply adequate increase.