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Hurricane Island Outward Bound School Case Solution & Answer

Hurricane Island Outward Bound, a small school in nonprofit has helped to create experiential education in the United States, recently recovered from a financial crisis. Students take the role of a new marketing director of the school, which prepares its first marketing plan for the organization. Faced with a tight marketing budget, students must choose from several marketing programs by evaluating past performance and future potential. Alternatively, students can take prices or combination of courses to generate funds for additional marketing. Case explores the relevance of marketing tactics to strategy, the relevance of the strategy, pricing and service mix issues and marketing management of demand in a highly seasonal activity.
by
Thomas V. Bonoma,
Bruce H. Clark
Source: Harvard Business School
19 pages.
Release Date: October 8, 1987. Prod #: 588019-PDF-ENG
Hurricane Island Outward Bound School Case Solution

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