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Hummus Bar: Dipping into International Markets Case Solution & Answer

The founder of the hummus bar, a successful restaurant in Hungary, considering expansion. It is difficult to identify and select the most promising markets. If required more internal expansion or internationalization consider your concept? The founder wants to recruit and involve other investors to diversify risk, enhance the brand through a series of diversified skills and ensure you select the most appropriate entry strategy.
by
Ilan Alon,
Jennifer Dugosh,
Yusaf Akbar
Source: Ivey Publishing
6 pages.
Release: July 17, 2013. Prod #: W13293-PDF-ENG
Hummus Bar: Case Solution leveraging international markets

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