This Case is about RISK MANAGEMENT
PUBLICATION DATE: December 17, 2015 PRODUCT #: W15576-PDF-ENG
In the month of March 2015, Huayi Brothers Media Corporation is China’s most powerful entertainment firm, accounting for one fifth of the entire annual box office sales in the country’s. In an attempt to leverage its film content and copyrights, recently, the firm has grown into broadcasting and developing matches online in addition to building amusement theme parks in Asia. The chairman and cofounder is thinking about a partnership with Hollywood’s STX Entertainment to collectively invest in and co-produce 18 movies and distribute them globally within a couple of years. Should the firm enter into this venture or not? What’s the greatest strategy to move forward and grow globally outside of China?