HR as Transformation Partner in Maruti Suzuki India Ltd. Case Solution & Answer

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The panorama of Indian business is marked by uncertainty, turbulence, hyper-competition and non-linear growth. The automotive arena represents this change of scenery. Increasing competition from motoring organizations born abroad and organizations like Tata Motors Vintage are a threat to the market leader – Maruti Suzuki India Ltd. A fierce battle for market share is followed between these automobile giants . However, Maruti Suzuki has maintained its leadership position. However, with more companies venturing into the stronghold of Maruti Suzuki – the small car segment – the threat of looming market share bigger than ever. This case illustrates the journey of Maruti Suzuki since its inception and represents the evolution of its organizational strategy, human resource strategy and work culture, in response to business challenges. Maruti Suzuki had to undergo several changes from being a public sector company and monopoly, able to compete with automakers worldwide. This case describes the various challenges facing the organization on this trip and how HR has partnered to carry out the necessary changes. The challenges range from having to create a show PART d-mano?, Changing the mindset of employees to deal with many cultural issues. The most difficult challenge is to engage in disruptive innovation. Human resources needed to create an organizational culture that supports not only the company but also helps retain human resources.
by
Anita Ollapally,
Asha Bhandarker
Source: Ivey Publishing
20 pages.
Release: July 26, 2011. Prod #: W11241-PDF-ENG
HR as a partner in transforming Solution Case Maruti Suzuki India Ltd