How to Recognize a Value Innovation for Your Blue Ocean Strategy Case Solution

This case is about Strategy

published: 01 Sep 2006

Abstract:

Not every innovation will represent a value innovation. The series of diagnostic actions consisted of in this note can assist trainees determine whether a specific offering represents a value innovation, utilizing the example of McDonald’s Restaurants.

 

Pedagogical Objectives:

This case note lists the series of heuristic actions that the trainees need to follow in order to figure out whether a specific offering represents a value innovation, that is, services or items ideal for application of a Blue Ocean Strategy. It may be utilized both in MBA and Executive program mentor.

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