How IKEA’s Strategy Was Formed Case Solution
This Case is about STRATEGY & EXECUTION
PUBLICATION DATE: September 28, 2016
This situation explains how IKEA’s unique strategy was developed over a duration of concerning Thirty Years (late 1940s to late 1970s). It explains how the numerous aspects of its strategy were developed slowly, with the help of lots of people aside from the creator Kamprad, and how these components were eventually incorporated using each other thanks for the development of IKEA’s business culture that happened much later on.
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