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How Citi Successfully Implemented Community Engagement With Limited Resources Case Solution & Answer

Citi Hong Kong (“HK Citi”) gives good results in the commitment of the community with its 1.5 billion annually in the United States. From a quantitative point of view, his team of fewer than 5,000 employees reached 23,867 hours of volunteer work in 2012. In 2012, the World Community Day of society, its 250 customers and more than 4,000 Citi employees, including family members and friends participated in volunteer activities. In addition, over 36% or over 1,800 company staff has opted to participate in the business of rainbow day in 2012, through which donated a lump sum to a charity in exchange for an additional annual leave. From a qualitative point of view, the development represents gVirt_NP_NN_NNPS expect __ <__ program ("HDA"), a multi-year program that provided Citi HK and supported since 2007, is one of the first, if not the first, programs try to use the asset building approach to reducing poverty in the city. The success of the program depends on the participation of long-term volunteers Citi HK; their contributions mean that the support of Citi HK goes beyond the terms of the monetary and financial education and generally offer coaching and counseling are essential for empowerment program participants. How Citi HK achieve these good results in the commitment of the community containing budget? And the role of your staff? What does the company do to allow this level of staff participation? by Patrick Chau, Sammy Fung Source: University of Hong Kong 25 pages. Date Posted: November 20, 2013. Prod #: HK1023-PDF-ENG As a commitment to the community of Citi? Successfully implemented with limited resources case solution

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