This Case is about MOTIVATING PEOPLE
PUBLICATION DATE: March 01, 2015 PRODUCT #: CMR590-HCB-ENG
Can a onetime incentive get workers to give to short- and long term training to stay competitively utilizable? A onetime offer of $60 was given to workers who completed two classes within 4 months.
It had a remarkable and continual effect on training participation, positive effect on training contribution in time, but this just happened when two mental techniques were used to shape understandings of the motivator and to improve devotion to training.
These results have practical consequences for businesses and governmental organizations desiring good-skilled work forces to keep up increase in competitive surroundings.
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