Hong Kong Disneyland Case Solution

Disney began the internationalization of its theme parks activities, with the opening of Tokyo Disneyland in 1983, which is considered one of the most successful in the world of amusement parks. Disney has attempted to replicate this success in France, which is the largest consumer of Disney products outside the United States. In 1992, they opened Disneyland Resort Paris, which is widely considered far less successful than the park in Japan. This case explores efforts to open its third Disney park outside the United States, Hong Kong Disneyland. It starts by analyzing the experience Disneylands Tokyo and Paris, and is the Hong Kong Disneyland opening, including the structure of the transaction, and how the operations, management of human resources and marketing have been adapted to fit the cultural environment Chinese. For the tourism industry in Hong Kong and the special problems that arose during the first year of operation is also discussed. The stage is set for students to discuss whether the strategic assets of Disney have a good semantic fit with the Chinese culture.
by
Michael N. Young,
Donald Liu
Source: Ivey Publishing
16 pages.
Release Date: October 4, 2007. Prod #: 907M13-PDF-ENG
Hong Kong Disneyland Case Solution

Hong Kong Disneyland Case Solution
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