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Home Essentials: Building a Global Service Business with Local Operations Case Solution & Answer

Chris Exline based Home Essentials, a furniture rental company geared to expatriates in Singapore, but quickly based in Hong Kong moved. The company has been very successful in Singapore and Hong Kong, and then continued the rapid global expansion. No managers decide to enter the country and the provision of services in each country, Exline uses instinct. The lack of control and information systems, has succeeded in identifying problems early and struggled to understand the cause of failure. The global financial crisis has intensified the problems. The case ends describing how Exline could turn around the company in crisis and develop governance systems required. Whether once again try to grow beyond Hong Kong and, where appropriate, the focus on the choice of countries is a central problem facing Exline time of the incident.
by
Lynda M. Applegate,
William R. Kerr
David Lane
Source: Harvard Business School
18 pages.
Release Date: June 6, 2011. Prod #: 811078-PDF-ENG
Home Essentials: Creating a global service business for the solution of local operations

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