This Case is about COMPETITIVE STRATEGY
PUBLICATION DATE: March 22, 2012 PRODUCT #: 512036-PDF-ENG
In november 2011, only days before the holiday shopping rush, the senior leadership team of the home depot, inc., (home depot), the world’s biggest home improvement chain, discussed how best to browse the new interconnected world of retail. Retailers across the board faced a quickly changing environment together with the growing approval of on-line retailing that empowered customers by supplying greater cost transparency and more choices. Communication contact points and advertising routes continued to shift. Home depot’s leaders grappled with the challenges of managing in an interconnected world, how best to leverage home depot’s brick-and-mortar success in the brand new surroundings, and continuing to build and sustain long-term mental links with customers.