This Case is about MARKETING, PRODUCT DEVELOPMENT, SOCIAL ENTERPRISE
PUBLICATION DATE: February 01, 2011 PRODUCT #: 511067-HCC-ENG
Colour instances ought to be printed in colour to maximize their effectiveness. The case asks students to formulate a strategy to react to various competitive threats to its Pureit Water purifier, found in 2008, targeted at millions of low income Indian consumers who didn’t have access to safe drinking water.
The case describes in detail the product development and launching procedure that needed HUL, the $3.5 billion Indian subsidiary company, to innovate on many different fronts. It details activities that are competitive since the start to place the stage for what the firm should do.