This Case is about COMPETITION
PUBLICATION DATE: July 06, 2009 PRODUCT #: UV5142-HCB-ENG
An iconic American brand must discover the best way to optimize net profit by raising the sales of its maximum-margin things in the face of continuous retailer pushback including promotional support of those same products and decreased shelf space. This case is appropriate for essential MBA promotion classes along with brand and pricing direction electives at the undergraduate and MBA degrees. The analytics of the case suppose that pupils can compute both percent and dollar gross profits.