HDFC Life Insurance: Building a Service Brand Case Solution

HDFC Life (HDFC Life) was competing in a changing environment, banks have started to get established in the insurance industry. Although several brands in the category of Advertising with different positioning strategies, consumers are not receptive. HDFC Life has launched a study that seemed to lead the digital marketing senior manager at a standstill. The challenge was to introduce a distinction that might be associated with the brand HDFC despite the limitations of the category and receptive state of mind of the target segment. The case also takes into account the changing lifestyles of potential insurance buyers in India, his new interest in buying insurance online and complexity of developing a service mark in emerging market.
by
S. Ramesh Kumar,
Akshat Kumar
Source: Ivey Publishing
9 pages.
Release Date: October 24, 2012. Prod #: W12274-PDF-ENG
HDFC Life: Building a Case Brand service solution

HDFC Life Insurance: Building a Service Brand Case Solution
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