How a small company set up its online media budget? HBS Executive Education Division can be considered a business unit of small and medium size, with annual revenues of $ 107 million. As shown to change their culture, practices and organization of offline marketing online, we have the opportunity not only to see the parameters used in the allocation of the marketing budget online, but also the existing restrictions on the birth of a new culture to market.
Source: Harvard Business School
Date Posted: February 23, 2010. Prod #: 510091-PDF-ENG
Executive Education at Harvard Business School: balancing solution for online and offline marketing