Guangzhou Honda Automobile Co., Ltd. – Honda’s Entry into the China Car MarketÂ Case Solution
This case is aboutÂ Strategy
published: 29 Oct 2002
Honda ended up being the brand-new joint endeavor partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The brand-new joint endeavor, Guangzhou Honda Automobile Co., Ltd., has actually made exceptional developments primarily of the operation, although the rivals were running in the red.
To create an entry technique To look how a business can still prosper in a hard affordable environment by concentrating on consumers? choices To go over the altering service atmosphere in China and the chances open by China?s entry into the WTO.