Guangzhou Honda Automobile Co., Ltd. – Honda’s Entry into the China Car Market Case Solution & Answer

Guangzhou Honda Automobile Co., Ltd. – Honda’s Entry into the China Car Market Case Solution

This case is about Strategy

published: 29 Oct 2002

Abstract:

Honda ended up being the brand-new joint endeavor partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The brand-new joint endeavor, Guangzhou Honda Automobile Co., Ltd., has actually made exceptional developments primarily of the operation, although the rivals were running in the red.

 

Pedagogical Goals:

To create an entry technique To look how a business can still prosper in a hard affordable environment by concentrating on consumers? choices To go over the altering service atmosphere in China and the chances open by China?s entry into the WTO.