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Grupo ABC and Nizan Guanaess Path from Brazil to the World Case Solution & Answer

Internationally recognized Nizan Guanaes, co-founder of ABC Group, global advertising agency fast growing ranked 18th in 2011, has aspirations to be in the top 10 in 2015 Brazilian. ABC Group has thrived by identifying national challenges (Brazil) and integrate them into creative messages. Guanaes led the group to think big, while local action, tackling societal challenges and partnerships, he entered the world stage and will serve as an informal ambassador to Brazil, plays an important role in international organizations such as the Clinton Global Initiative UNESCO and the Lions Advertising Festival in Cannes. Guanaes needed to determine the best growth strategy, how to seize opportunities and / or how to adapt to meet its ambitious target.
by
Rosabeth Moss Kanter,
Gustavo A. Herrero,
Ricardo Reisen de Pinho
Source: Harvard Business School
23 pages.
Date Posted: March 21, 2013. Prod #: 313095-PDF-ENG
ABC Group and Nizan Guanaes Brazil to solving the case of the world route

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