The experiences with local businesses using Groupon to promote themselves covering the entire range roaring success to abject failure. Why is there such a wide range of results for companies that use daily deals sites like Groupon? This case study examines the efficacy of daily deals sites online from the perspective of local businesses.
by
Thales S. Teixeira,
Leora Kornfeld
Source: Harvard Business School
7 pages.
Release Date: November 5, 2013. Prod #: 514047-PDF-ENG
Groupon business case for local solutions
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